drink was appointed to implement a full rebrand and relaunch program across 75%
of the Novus Leisure estate, as part of a £10M investment scheme

We created a distinctive positioning, proposition, name and brand identity for each site rolled out across all communications, collateral and signage.

We created tailored local marketing programs for each site and implemented an intensive launch campaign (corporate and consumer) to drive footfall, sales and loyalty.

Each project typically took 3 months
and included teaser awareness programs, promotional activity, experiential, online, partnership and event activity - pre and post launch.

L4L sales +30-60%

"drink executed an excellent rebrand and relaunch program across our estate, helping us to achieve our ambitious growth plans and becoming very much part of the team"
Jason Thorndycraft, Operations Director