drink was approached to create an exclusive event for key industry stakeholders, to place BBFB at the heart of the UK bar scene as the premium on trade spirit provider and to aid future customer relationships

We hired a photographic studio in W10 - a blank canvas rather than an existing bar or club, to enable us to stamp a distinct personality on the event. We commissioned an 'urban artists collective' to create a moving mural depicting the essence of the london bar scene, which acted as the main focal point.

The event was positioned as a VIP launch party for London Cocktail Week. Creating a cool and engaging environment that would appeal to our target audience, very much like a VIP area of an exclusive club.

Ran a cocktail making competition and hired two of London's top DJs to play at the event, thus increasing credibility with the exclusive club crowd.

150 of the industry's key movers and shakers attended the event.
The top dogs of BBFB were delighted and hailed the event as a great success.

"Our event with drink was a great success. It enabled us to network at the highest level with the cream of the on trade, while showcasing our brands in a relevant and engaging environment."
Oliver Berney, UK Sales Director